Through its three Halls of Fame, the National Cowboy and Western Heritage Museum honors and memorializes the men and women who have through their exemplary lives, careers, and achievements embodied and perpetuated the heritage of the American West. Every inductee, whether a real cowboy in the Hall of Great Westerners, a "reel" cowboy in the Hall of Great Western Performers, or a rodeo cowboy in the Rodeo Hall of Fame, perpetuates and enriches facets of this Western heritage. By honoring them, the Museum, in a sense, provides a generational continuity with the past, present and future and bears witness to an evolving American West.